Nancy Keates of Wall Street Journal says “real-estate developers and brokers are increasingly using food festivals, private dinner parties and other epicurean events to sell high-end homes.”
An article recently published by The Wall Street Journal (WSJ) outlines the increasing opportunities for real estate brokers to utilize food and events when selling real estate, citing the NEXUS team and their successful booth at the Seattle Street Food Festival last month, which secured 7 new reservations for priority presales later this fall.
As the feature describes, “Manuela Manetta went to the Seattle Street Food Festival last month thinking about Afghani naan bread and hot dogs. She came home with a new condo. While walking through the festival, the 33-year-old squash coach stumbled upon a booth hosted by the sales team for NEXUS, a high-rise condo with a daring design that starts construction in November in downtown Seattle. The booth had a lounge area, along with architectural models and video tours with renderings of the building. Ms. Manetta and her partner put down a deposit for a $350,000 one-bedroom unit. ‘It was completely out of the blue,’ says Ms. Manetta, who currently lives in a condo in Seattle’s Belltown district.”
Dean Jones, President & CEO of Realogics Sotheby’s International Realty, told WSJ that food festivals “are more approachable than sales centers and amplify the benefits or urban living and impromptu happenings in the neighborhood.”
According to WSJ, Jacques Van Tonder, who also reserved a NEXUS condominium that weekend, “had set off from his home to the building’s sales office hoping to get a $600,000 one-bedroom corner unit on the 10th floor. When he arrived, a sign on the door said the staff was all that the Seattle Street Food Festival. ‘I just wanted to buy a condo and I ended up at a food festival,’ he says.”
Catch the Highlights from the NEXUS Seattle Street Food Festival Booth >> http://nexusseattle.com//2016/08/23/seattle-street-food-festival-attendees-take-bite-nexus-condominiums-weekend-event/
Read the WSJ Article >> http://www.wsj.com/articles/how-food-festivals-sell-homes-1473948962